For dentists
New patients search 'dentist that takes my insurance'. The practices that show up on Google, Zocdoc, AND ChatGPT win the year.
Win 'dentist near me', 'open Saturday', and 'accepts my insurance' searches across Google, AI tools, and review sites. 5 minutes, free first check.
What we check for dentists
14 things, written for dentistry.
Dental searches are high-intent and trust-driven. The 14 checks focus on the signals patients (and AI tools) use to pick.
01 · Google Maps
Tags on your Google page
Your primary tag should be "Dentist" — and the secondary tags should match the services that win the highest-intent dentists searches.
02 · Google Maps
Badges most dentists are missing
Things like "24/7 emergency", "Free estimates", "Licensed" — small toggles that change which searches you show up for. Most dentists miss the right ones.
03 · Google Maps
Review velocity vs. your top competitor
How fast new reviews are coming in compared to the #1 dentist in your map pack. Recency matters more than total count.
04 · Google Maps
Replies to reviews you haven't answered
We find every review without an owner reply and write you a keyword-rich template for each rating band.
05 · Google Maps
Posts on your Google page
Posts don't move rankings (Sterling Sky proved that in a controlled study) but they lift clicks. We write 8 weeks of post copy for you.
06 · Google Maps
Services you offer that aren't listed
Every service you do should be on your Google page with a 2–3 sentence description. We compare your site to your listing and find the gaps.
07 · Google Maps
Your Google description
750 characters of prime real estate. Doesn't affect ranking (per Google) but it drives clicks. We write you 3 versions — keyword, conversion, balanced.
08 · Google Maps
Photo cadence
Real job-site photos uploaded weekly beat generic shots. We build you an 8-week upload plan focused on the right kinds for dentistry.
09 · Foundations
Phone + address consistency across directories
Yelp, BBB, Angi, HomeAdvisor, Thumbtack, Bing Places — we cross-check every one. AI tools won't cite you if your phone is wrong on Yelp.
10 · Foundations
Open hours and emergency availability
Turn on emergency hours and you win "emergency dentist near me" searches — one of the highest-intent dentistry query classes.
11 · Foundations
Your visible address
Hiding your address (the SAB flag) correlates with rank loss in Sterling Sky's 8,186-business study. We check whether you should display it.
12 · Foundations
Service-area pages on your website
One page per Westgate-style service area, with real local content. We draft each page for you.
13 · Foundations
Local link prospects
Sponsorships, chambers, supplier cross-links. We find 5 high-probability prospects in your city and draft your outreach.
14 · AI Visibility
Recommendations across ChatGPT, AI Overviews, Perplexity, Copilot, Gemini
We run 20 prompts a dentist's customer might ask — across 5 AI engines. We tell you which prompts you're missing from and exactly what to fix.
What dentists are saying
Real fixes. Real dentists. Across the country.
“The Saturday hours toggle, the insurance list completion, and adding 'Invisalign' as a service — three fixes, 30 minutes total. Calls jumped that week.”
Dr. Priya G.
Westgate Dental
Plano, TX
“ChatGPT now mentions us for 'best family dentist {city}' which was a complete miss before. The 'best of' list submissions did it.”
Dr. Tom B.
Brennan Family Dentistry
Madison, WI
“The review-request templates are perfect — HIPAA-conscious and keyword-rich without being weird. New review velocity is the highest it's been.”
Dr. Allison R.
Riverstone Dental
Greensboro, NC
From the blog
Real-world stories from dentists.
For dentists · May 2026
Dentists in Phoenix that take Delta Dental: how patients actually find one
Half a million Delta Dental members live in metro Phoenix. They all use the same three or four tools to find an in-network dentist — and most Phoenix practices appear correctly on only one of them. Here's what each tool reads, and how to be on all four.
For dentists · May 2026
How do dentists get more Google reviews, fast, in 2026?
The single highest-ROI dental marketing move in 2026 is a 30-second post-appointment text. Done right, it generates 18-30 reviews/month from a typical 4-chair practice. Here's the exact workflow, scripts, and the legal limits every practice has to know.
For dentists · May 2026
Everybody's searching 'dentist near me'. Nobody can find you.
A cracked molar at 11pm. A new family in town. A worried parent reading reviews. Each one runs a different search across Google, ChatGPT, Healthgrades, and Zocdoc. Here's why your practice keeps missing.
For dentists · May 2026
Win 'dentist open Saturday near me' — a 30-minute fix
It's one of the highest-intent dental searches. Most practices miss it because of a single hours toggle. Here's the fix.
Pricing
Free to start. Honest from there.
Free
Your first check. No card. No catch.
Free
- ✓1 full check of your business
- ✓All 14 things we look at
- ✓30 days to view the result
Solo
Stay on top of it every week.
$49/mo
- ✓Weekly fresh check
- ✓Track every fix as you do it
- ✓Weekly text + email digest
- ✓Done-for-you copy (descriptions, posts, review replies)
Pro
When AI search matters as much as Google.
$99/mo
- ✓Everything in Solo
- ✓Weekly ChatGPT + Gemini mention check (20 prompts)
- ✓Monthly executive PDF you can share
- ✓Alerts when a competitor outranks you
Expert
A real person on your calendar every week.
$399/mo
- ✓Everything in Pro
- ✓30 minutes a week with your assigned expert
- ✓DM your expert any time — same person, same context
- ✓Expert reprioritizes your fix list based on what's working
Annual plans bill once a year at 20% off the monthly rate. Cancel anytime.
FAQ for dentists
Questions dentists actually ask.
Is 'accepts my insurance' a real Google attribute?+
Effectively yes — you list accepted insurance plans on Google, and patients filter by them. We check whether yours are complete and accurate.
Patient reviews — HIPAA concerns?+
Asking for reviews is fine; soliciting specific health details isn't. Our review-request templates are HIPAA-conscious — they ask for the experience, not the procedure.
Should I list every service (cleanings, fillings, crowns, etc.)?+
Yes — and especially the high-margin ones (Invisalign, implants, veneers). Each gets a 2–3 sentence description we auto-generate.
Open Saturday — does that really matter?+
Massively. 'Dentist open Saturday' is one of the highest-intent dental searches and turning on Saturday hours wins it.
How do I get on 'Best dentists in {city}' lists?+
Local 'best of' lists matter more for medical/dental than most verticals — patients trust curated lists. We find every one and draft a submission.
Do specialty practices need a different approach?+
Yes — pediatric dentist, periodontist, oral surgeon — each has different search patterns. The check weighting auto-adjusts based on your services.